Wahoo's Fish Taco

Wing Lam, Wahoo’s Fish Taco, American Red Cross & California Love Drop – LA Fire Disaster Relief

Client/Partners:

• Wing Lam & Wahoo’s Fish Taco
• American Red Cross
• California Love Drop

Project Scope:

Our team traveled to Los Angeles for a one-day production, documenting the relief efforts of Wing Lam, Wahoo’s Fish Taco, American Red Cross, and California Love Drop as they provided aid to communities affected by the recent fire disaster. The goal was to capture impactful moments, highlight key voices, and create social media content that amplifies awareness and engagement.

Deliverables:

1. Event Recap Video:
   • Produced a compelling highlight reel showcasing the relief efforts, community engagement, and emotional moments.
2. Social Media Content:
   • Created short-form videos & reels for Instagram, Facebook, and TikTok to drive awareness.
   • Captured interviews with influential figures sharing their experiences and mission.
3. Influencer & Community Engagement:
   • Spoke with key figures in the community and documented their involvement in the relief efforts.
   • Highlighted the collaborative efforts between businesses, nonprofits, and first responders.
4. Behind-the-Scenes Footage:
   • Showcased the teamwork, logistics, and dedication that went into the relief efforts.

Challenges & Solutions:

• Fast-Paced, One-Day Shoot:
  • Adapted to a tight schedule, efficiently capturing multiple locations and interviews.
• Capturing Emotional & Authentic Moments:
  • Focused on real human stories and firsthand accounts of those affected and those helping.
• Maximizing Reach on Social Media:
  • Designed content specifically tailored for maximum engagement, using captivating visuals, soundbites, and storytelling techniques.

Outcome & Impact:

• Amplified awareness of relief efforts through engaging digital content.
• Strengthened the connection between community leaders, local businesses, and nonprofit organizations.
• Created valuable marketing assets for Wahoo’s Fish Taco, American Red Cross, and California Love Drop to continue spreading their message and encouraging further support.